Question: Question 1 8 ( 2 points ) Which of the following is not a reason why the sales effects of advertising are hard to see

Question 18(2 points)
Which of the following is not a reason why the sales effects of advertising are hard to see in changes in weekly sales figures?
Because advertising is ignored by most people
The effect of advertising is spread very thinly over time
There is a lot of 'noise' in the market
Advertising is rarely switched on and off neatly
Question 19(2 points)
True or False: Your customers are just somebody else's customers who occasionally buy from you
True
False
Question 18(2 points) Which of the following is not a reason

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