Question: Question 1 8 ( 5 points ) Saved A critical part of a brand's message to the market and consumers is to not only be

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A critical part of a brand's message to the market and consumers is to not only be relevant to customers and build credibility, trust, and loyalty, but also present coherent message differentiation of its product or service from the competition. This type of coherent, unifying brand messaging is known as:

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