QUESTION $18$

The product or service package communicates both emotional and functional benefits to the buyer, and it can be an important means of product differentiation

True

False

QUESTION $19$

The same global business strategies can be implemented regardless of the fluctuations in the value of dollar

True

False

$q,$

QUESTION $20$

While preparing a marketing plan, every business must follow the universally accepted format for formulating a marketing plan.

True

False

$q,$

$q,$ QUESTION $21$

Small businesses require accounting capabilities which must be done only through an external service

$$ True

$$ False