Question: Question 1 8.75 points possible (graded, results hidden) You work for Melodic, a vintage guitar reseller that's just opening its doors in the United States.
Question 1
8.75 points possible (graded, results hidden)
You work for Melodic, a vintage guitar reseller that's just opening its doors in the United States. As the logistics manager, you are in charge of designing the distribution network of your Idols26 guitar series.
The guitar series is composed of a bundle of guitars that can be purchased from any four available suppliers (all of them produce the same type of guitars). Melodic packs together the guitars in this series, incorporates the marketing package (mugs, picks, and guitar bands as accessories), and then distributes them to six reseller stores. Due to the product mix requirements, all suppliers have a limited capacity of guitar bundles.
Table 1. Distance from Suppliers to Warehouses (in miles)
| Suppliers/Warehouses | W 1 | W 2 | W 3 |
|---|---|---|---|
| ZoeJames | 100 | 163 | 49 |
| Matthias | 95 | 35 | 66 |
| Remi | 46 | 88 | 98 |
| FeliP | 77 | 96 | 104 |
Table 2. Distance from warehouses to reseller stores (in miles).
| Warehouse/Reseller stores | Store 1 | Store 2 | Store 3 | Store 4 | Store 5 | Store 6 |
|---|---|---|---|---|---|---|
| W 1 | 85 | 97 | 85 | 99 | 39 | 48 |
| W 2 | 108 | 45 | 79 | 100 | 27 | 70 |
| W 3 | 78 | 115 | 35 | 76 | 60 | 59 |
Table 3.Reseller stores' demand (in units)
| Reseller stores | Demand |
|---|---|
| Store 1 | 500 |
| Store 2 | 350 |
| Store 3 | 298 |
| Store 4 | 630 |
| Store 5 | 420 |
| Store 6 | 369 |
Table 4. Suppliers' capacity (in units)
| Suppliers | Capacity |
|---|---|
| ZoeJames | 500 |
| Matthias | 600 |
| Remi | 950 |
| FeliP | 1000 |
Your colleague Jose Turner from finance reports and estimated transportation cost of $0.18 per unit per mile from suppliers to warehouses, and $0.06 per unit per mile from warehouses to the stores.
The general manager Ms. King, calls for a team meeting to discuss network design opportunities and limitations that you may want to evaluate before making a final decision on the guitar series distribution.
Diane, a trainee in logistics that just finished SC2x, suggests creating and optimizing the model to find the minimum transportation cost considering all existing constraints. Following this approach, what's the minimum transportation cost?
Round your answer to the nearest integer.
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Question 2
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Based on the basic optimization model you just built, select all the correct options below.
Select all correct answers
If supplier Remi leaves the market, your minimum transportation cost decreases.
If the company stops serving store 2, the minimum transportation cost will increase.
If all stores reduce their demand by 10%, the minimum transportation cost of this model will decrease.
To decide the impact of opening or closing a warehouse in the model, an option is to incorporate binary variables.
Adding a warehouse to this model could never reduce the minimum transportation cost you can achieve.
None of the above.
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Question 3
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Beverly, from operations, reports that there's a periodic fixed cost for operating the warehouses, and requests incorporating them to the optimized model. She also reports that there's the option of closing a warehouse when it's not needed.
Table 5. Warehouse Fixed Cost (in $ per period)
| Warehouse | Cost |
|---|---|
| W1 | 4500 |
| W2 | 3600 |
| W3 | 6500 |
What's the minimum transportation cost considering this new piece of information? Do not consider any of the statements in Question 2 when building this model.
Round your answer to the nearest integer.
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Question 4
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The marketing manager Johnny suggests that, to shorten the delivery time window and provide an improved service level to the stores, warehouses should deliver to those stores that are not further than 80 miles away. To isolate the impact of this alternative on the network design, you disregard the warehouses' fixed costs constraint on this analysis and just use the Question 1 model as the baseline.
What's the minimum transportation cost considering this alternative?
Round your answer to the nearest integer.
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