Question $19(0\mathrm{.}25$ points$)$

Neava Locke is developing an advertising campaign targeted to the same young audience that watched the X Games $($a week$-$long competition in a variety of extreme sports$)$ on television. Which of the following actions might Locke take to help enhance the chances her targeted customers will pay attention to her ads?

Use neutral sounds and colours that are similar to the programs the ads follow, so there is not much difference between the program and the ads.

Create ads that emphasize the least crucial attributes of the brand to get customers to think about the ads.

Create sexy ads to break through the ad clutter.

Use elderly celebrity spokespersons to endorse the products as a grandparent would.