Question: Question 1 9 1 p t s [ North Pole ] Lululemon decides that it wants to open a store in the North Pole. Typically,

Question

19

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North Pole

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Lululemon decides that it wants to open a store in the North Pole. Typically, Lululemon targets a younger, more active market but in the North Pole, Lululemon decides to target the elves because it represents the largest

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market there. Lululemon assumes that all elves would want their products and does not conduct any market research prior to launching their first store. What concept does Lululemon's decision to blindly pursue the largest target market represent?

Bandwagon

Appeal to Masses

Popular Opinion

Majority Fallacy

Popular Belief

Question 19 1pts [North Pole] Lululemon decides that it wants to

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