QUESTION $19$

$3\mathrm{.}3$ points

In mid$-2010,$ Hewlett$-$Packard Com$][$any $($HP$)$ acquired Palm Computing Inc., a manufacturer of personal devices and smartphones. Before deciding to acquire the company, strategic planners at HP spent time thinking about how Palm and HP would "fit" together, and how the acquisition might change HP$\text{'}$s core goals and objectives. The strategic planners were engaged in which step of the marketing planning process?

implement marketing mix and allocate resources

define the business mission.

perform situation analysis

evaluate performance

identify and evaluate opportunities