Question: Question 1 9 4 . 7 5 pts To reduce the uncertainty created by attributes, service consumers turn to personal sources of information such as

Question

19

4.75

pts

To reduce the uncertainty created by

attributes, service consumers turn to personal sources of information such as friends and family who are opinion leaders, early adopters, and reference group members during the purchase decision process.

quality

experience

expertise

credence

Question 19 4.75 pts To reduce the uncertainty created by attributes,

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