Question: Question 1 9 ( 5 points ) The process by which the use of a new product or service spreads throughout a market group is

Question 19(5 points)
The process by which the use of a new product or service spreads throughout a market group is referred to as
diffusion of innovation.
lead-user dispersion.
test-marketing effectiveness.
new-product introduction.
Question 19(5 points) The process by which the use of a

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