QUESTION $19$

If Coca$-$Cola was going to introduce a new flavored water product to reach a younger, active audience segment, which Integrated Marketing Campaign $($IMC$)$ elements would give them the best chance to do this the most cost effectively?

A$.$ E$-$mail marketing

B$.$ Social media marketing

C$.$ Television advertising

D$.$ Outdoor advertising

E$.$ A and B only

F$.$ A$,$ B and C only

QUESTION $20$

The following are the main reasons that client companies use Agency Search Consultants:

A$.$ To find them the best agency partners

B$.$ Search consultants are generally more knowledgeable about which agencies are the best potential fits for client companies

C$.$ Companies may not have the expertise or time to conduct an agency search process

D$.$ A and C only

E$.$ A$,$ B and C only