QUESTION $19$

What is the key difference between business$-$to$-$consumer $($B$2$C$)$ and business$-$to$-$business $($B$2$B$)$ marketing?

B$2$C marketing focuses on selling to individual consumers, while B$2$B marketing focuses on selling to businesses.

B$2$C marketing is more focused on emotional appeals, while B$2$B marketing is more focused on rational appeals.

B$2$C marketing is more transactional, while B$2$B marketing is more relationship$-$based.

All of the above are key differences between B$2$C and B$2$B marketing.