Question: QUESTION 1 ( a ) A certain product under development took 2 0 0 hours for the production of its 2 nd unit and 1

QUESTION 1
(a) A certain product under development took 200 hours for the production of its 2 nd unit
and 180 hours for its 4 th unit.
(i) What is the learning rate? (4 marks)
(ii) How much time did the first unit take? (6 marks)
(b) A firm is about to undertake the manufacture of a product, and is weighing three capacity
alternatives: small job shop, large job shop, and repetitive manufacturing. The small job
shop has fixed costs of 3,000 per month, and variable costs of 10 per unit and a
capacity of 1000 units per month. The larger job shop has fixed costs of 12,000 per
month and variable costs of 3 per unit and a monthly capacity of 4,000 units. The
repetitive manufacturing plant has fixed costs of 30,000 and variable costs of 1 per unit
and a monthly capacity of 2,500 units.
Demand for the product is expected to be 500 units with "poor" market acceptance,
1,500 units per month with "moderate" market acceptance, but 4,000 under "strong"
market acceptance. The probability of poor market acceptance is 20%, moderate
acceptance is estimated to be 50% strong acceptance has a probability of 30%. The
product will sell for 50 per unit regardless of the capacity decision. Which capacity
choice should the firm make?
(a) What is the profit associated with each of the nine outcomes? (10 marks)
(b) Draw a decision tree for the company. (5 marks)
(c) Using the information from the decision tree, calculate the expected profit of each
capacity alternative. Which option will the firm's management prefer if he wants to
maximise his expected profit? (5 marks)
 QUESTION 1 (a) A certain product under development took 200 hours

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