Question: QUESTION 1 ( a ) A certain product under development took 2 0 0 hours for the production of its 2 nd unit and 1
QUESTION
a A certain product under development took hours for the production of its nd unit
and hours for its th unit.
i What is the learning rate? marks
ii How much time did the first unit take? marks
b A firm is about to undertake the manufacture of a product, and is weighing three capacity
alternatives: small job shop, large job shop, and repetitive manufacturing. The small job
shop has fixed costs of per month, and variable costs of per unit and a
capacity of units per month. The larger job shop has fixed costs of per
month and variable costs of per unit and a monthly capacity of units. The
repetitive manufacturing plant has fixed costs of and variable costs of per unit
and a monthly capacity of units.
Demand for the product is expected to be units with "poor" market acceptance,
units per month with "moderate" market acceptance, but under "strong"
market acceptance. The probability of poor market acceptance is moderate
acceptance is estimated to be strong acceptance has a probability of The
product will sell for per unit regardless of the capacity decision. Which capacity
choice should the firm make?
a What is the profit associated with each of the nine outcomes? marks
b Draw a decision tree for the company. marks
c Using the information from the decision tree, calculate the expected profit of each
capacity alternative. Which option will the firm's management prefer if he wants to
maximise his expected profit? marks
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