Question: Question 1 (a) Adam has been layoff from his current company. He decided to start a new business by selling beverages. Describe FIVE (5) stages

Question 1 (a) Adam has been layoff from his current company. He decided to start a new business by selling beverages. Describe FIVE (5) stages of individual product decisions that Adam need to go through. (15 marks)

(b) Identify FOUR (4) types of service and illustrate your answer with relevant example. (10 marks) [Total : 25 Marks]

Question 2 (a) You are the marketing manager of a sanitizer manufacturer. Currently, your company has entered growth stage of the product life cycle. Write a report to your boss regarding FIVE (5) strategies that your company can do in growth stage. (15 marks)

(b) To increase the profit, your company is planning to launch a new product that is targeting children ages from 1 to 5 years old by next year. Identify the first TWO (2) steps in the new product development process for your latest product. (10 marks) [Total : 25 Marks] .

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