Question $1$

$($a$)$ Assess how Spotify competes with traditiona! and online music providers byreviewing the approaches it uses for different elements of the marketing mix

$(20$ marks$)($b$)$ Suggest TWO $(2)$ and explain on how Spotify able to vary its promotional mix?

$(10$ marks$)$

$($Total: $30$ Marks$)$

Question $2$

$($a$)$ ldentify the target audience segmentation and select ONE $(1)$ social mediamarketing radar for Spotify.

$(10$ marks$)$

$($b$)$ Determine FOUR $(4)$ customer lifecycle management strategy for Spotify.

$(20$ marks$)$