Question 1

a) Briefly explain how the nature and content of mission statement may be different in different sorts of organisations, specifically corporate bodies, NGOs & governmental institutions.

b) Distinguish between a mission and a mission statement

Question 2

Strategic decisions makers in firms consist of Board of Directors, Corporate Managers, Business Managers and Functional Managers. Design a responsibility matrix and demonstrate which of the managers of above will be responsible for creating vision statement, mission statement, strategic goals, corporate philosophy, long-term objectives, targets, short-term objectives, and annual objectives

Question 3

Using examples, explain the differences between strategic goals and long-term objectives