Question $1$:

a$.$ Choose a local business example and use it to explain what the consequences of poor

quality could be for this business.

b$.$ Using the same local example, explain how it can achieve lower production costs and

increase productivity by improving the quality of its products or services.

c$.$ Using the same local example, explain how this business can apply the TQM approach

within the organization.

Question $2$:

a$.$ Suppose you spent your winter break in Movenpick El Gouna, referring to the

dimensions of service quality for each dimension, give an example of how you would

judge the quality of the service.

b$.$ Suppose you had a meal in a restaurant, referring to the dimensions of product quality for

each dimension, give an example of how you would judge the quality of the product

$($meal$).$

Question $3$:

a$.$ Think of a product you like and explain the degree to which this product successfully

satisfies its intended purpose using the four primary determinants of quality.

b$.$ Think of a service you use and explain the degree to which this service successfully

satisfies its intended purpose using the four primary determinants of quality