Question 1:
A client wishes to conduct research with senior executives in the high-tech sector to find out how they feel about proposed legislation to change patent laws in Canada, and how those changes might impact any new product development their company has underway. The client is considering either in-person focus groups or in person in-depth individual interviews. Which methodology would you recommend and why? Provide at least 2 reasons which explain why your chosen methodology is better IN THIS PARTICULAR SITUATION.


Question 2:
What did you learn in this course (Qualitative Research) that surprised you?