Question: Question 1 a) Describe three main pricing strategies (cost-based, value-based, and competitive-based) that companies may apply to set prices for their products (10 marks

Question 1 a) Describe three main pricing strategies (cost-based, value-based, and competitive-based)

Question 1 a) Describe three main pricing strategies (cost-based, value-based, and competitive-based) that companies may apply to set prices for their products (10 marks each | total 30 marks). b) Provide examples of each strategy (5 marks each total 15 marks). Description Examples explained Pricing strategy 1. 2. 3.

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Pricing Strategy Costbased pricing Valuebased pricing Description Costbased pricing is commonly used ... View full answer

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