Question 1 A digital SWOT must: a. Be digitally-focused b. Be credibly-sourced c. Consider all 4Ps in
A digital SWOT must:
a. Be digitally-focused
b. Be credibly-sourced
c. Consider all 4Ps in the marketing mix
d.All of the above
Art is In Bakery is an edgy gastro-bakery built to satisfyany craving. After running the website through the Website Grader,it gave the following base information: score: 49. This site couldbe better. 24/30 performance: page requests slowing site speed.Which best explains what should be improved in the digital SWOT forArt is In?
a. Based on this information, navigation should also be added tothe rationale
b.This is a threat since there are HTTP requests slowing thesite’s performance.Competitor site performance should be added
c. This is an opportunity not a strength as there is anopportunity to improve the site
d. The rationale should also include this data (Web Grader score49, performance 24/30 and explanation). This helps justify numbersin a potential website digital objective focused on siteperformance
In a digital marketing plan, data such as the total number ofcurrent social media followers, should be shown and pulled from thedigital _____ to help determine measurable digitalobjectives.
A key place to look for what needs to measured in adigital marketing plan is to:
a.Focus on the top 2 digital strategies
b.Use existing company measurement tools
c.Look at the digital marketing objectives
What is wrong with this digital marketing objective? To increaseArt is In Bakery social media followers by 20% through Instagramand Facebook posts by September 1, 2020.
a.The strategy should be removed: ‘through Instagram andFacebook posts’
b.The time frame is incorrect
c.The strategy should be removed: ‘social media followers’
d.It’s not measurable