Question: Question 1 a. Do the following questions define the issue? Why or why not? i. What is your favorite brand of perfume? ii. How often

Question 1

a. Do the following questions define the issue? Why or why not?

i. What is your favorite brand of perfume?

ii. How often do you go on business trips?

iii. Do you consume carbonated drinks?

A. Yes B. No

b. How would you use interval and ratio scales to measure consumer preferences for leather goods? (2 marks)

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