Question: Question 1. A. Does MacDonald's have differentiated products or services? If so, what is the basis for this differentiation from the competition? B. Does MacDonald's

Question 1. A. Does MacDonald's have differentiated products or services? If so, what is the basis for this differentiation from the competition? B. Does MacDonald's have a cost-leadership position in this business? If so, can you identify which cost drivers it uses effectively to hold this position? C. What is MacDonald's approach to the market? If it segments the market, identify the scope of competition it is using. D. Using the answers to the preceding questions, identify which generic business strategies MacDonald is employing. Is the firm leveraging the appropriate value and cost drivers for the business strategy you identified? Explain why or why not. E. What do you see as positives and negatives with the selected business strategy of your firm in its competitive situation? F. What suggestions do you have to improve the firms business strategy and strategic position?

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