Question: Question 1 (a) Explain why it is important for a company to identify and differentiate between order qualifiers and order winners. [10 pts] Using

Question 1 (a) Explain why it is important for a company to identify and differentiate between order qualifiers and order winners. [10 pts] Using Michael Porter's five forces model, assess the competitive rivalry between the automobile manufacturers Honda and Audi by explaining the following: (b) Target market, brand identity and product differentiation [10 pts] (c) Switching cost, brand loyalty and buyer inclination to substitutes. [10 pts]

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