Question 1:- A perceptual map represents the

a) Positioning of brands on the perceptual space of consumer

b) Positioning a brand in the market

c) Positioning of brands on the retailer`s shelf

d) Placement of brands in company`s portfolio

Question 2:- Marketing myopia is when companies

a) are committed to marketing concept

b) become obsessed with product

c) are committed to customer

d) emphasize product promotion

Question 3:- Marketing segmentation is the process of

a) Dividing a market into homogenous groups

b) aggregating all consumer groups

c) selecting an attractive consumer group

d) merging heterogenous groups

Question 4:- Speciality goods or brands means

a) A unique and highly distinguished product

b) It enjoys strong consumer pull

c) It is pre-sold to consumer

d) All of the above

Question 5:- The growth stage of Product Life Cycle is characterized by

a) Growth in absolute sales and sales growth rate increasing at an increasing rate

b) Growth in absolute sales and sales growth rate remaining constant

c) Growth in absolute sales but declining sales growth rate

d) None of the above