QUESTION 1 A person is an executive with a large company, active in their community, and has many friends. These characteristics describe the person's a. Reference group b. Social class c. Social performance d. Lifestyle strategy QUESTION 2 When a pharmaceutical company advertises a new pain medicine to final consumers using television or social media, the company is using a a. pushing b.pulling c. direct marketing d. bifurcated media QUESTION 3 A consumer's overall perceived risk can be reduced by a. introducing a constant stream of new products b.conforming to Underwriters Laboratory tests for electrical safety c. offering money back guarantees customers are not satisfied for any reason d. using components that are made in the United States QUESTION 4 At the problem awareness stage, a consumer a. recognizes that a good, service, organization, person, place, or idea under consideration may solve a problem of shortage or unfulfilled desire b.decides a shortage or unfulfilled desire is worthy of consideration C. selects an alternative from a variety of choices d. evaluates alternatives before making a decision QUESTION 5 According to the majority fallacy concept, a. a differentiated marketing strategy may direct a company s energies toward too many segments b.the smallest segment, not the largest, may be the most brand loyal c. per-unit profits are always the highest in undifferentiated marketing d. the largest market segment may NOT be the best for a firm to pursue due to its high degree of competition