Question 1

A question that lists several responses (i.e. style, price, comfort, fit, construction, etc.) and asks the respondent to "check all that apply" appears to be a multiple-choice category question, but it is actually: *

an aided response category question

a categorical non-response question

a non-categorical non-response question

a dual-choice question

a single-minded question

Question 2

Which of the following formats provides response options to questions on the questionnaire? *

co-existing response options format

categorical response format

categorical open-ended format

probed format

open-ended with response options format

Question 3

The question: "What was your reaction to the Sony CD player advertisement you saw on television last?" is an example of which response format? *

unaided open-ended

un-probed closed-ended

scaled-response

ad reaction measurement

metric, open-ended

Question 4

Which of the following was NOT mentioned as a possible humans error with person-administered survey? *

Interviewers may treat people differently based on their personal biases.

Interviewers may ask questions out of sequence.

Interviewers may inadvertently change the wording of a question.

Interviewers may inadvertently change a questions' meaning altogether.

People can make mistakes recording the information provided by the respondent.

Question 5

Adaptability refers to the ability to respond to respondent differences. Which method is best suited for adaptability? *

computer-administered surveys

self-administered surveys

drop-off surveys

person-administered surveys

internet "drop-off" surveys

Question 6

Which of the following involves interviews with a large number of respondents using a predesigned questionnaire? *

observation

eye-movement

physiological measurement

survey

all of the above

Question 7

Which of the following is NOT a survey mode mentioned in your text? *

person-administered

computer-administered

self-administered

mixed-media

mixed-mode

Question 8

External data may be grouped into which three sources? *

published external, published internal, and syndicated data

published, syndicated services data, and databases

published, non-published data, and other

non published external, published internal, and non-published internal

syndicated services data, external data, and complex data

Question 9

Which of the following best describes CRM? *

none of the above; there is no such thing as CRM

Customer Recognition Managers; used to identify customers from non-customers primarily in airports for purposes of security

Certified Record Manager; awarded by the MRA for successfully passing a series of courses related to database management

Customer Relationship Management; the use of internal databases to strengthen customer relationships

Certificate for Record Management; awarded by the MRA after passing certain record-keeping requirements

Question 10

Complete the following sentence with the answer that most completely answers the question. Typical fields in a customer database include ________. *

name, address, email address and products purchased

name and address

name, address and email address

name

name, address, email address, products purchased and dates of purchase