Question: Question 1 (a) : What is the difference between a market share and a relative market share? Why should we be cautious about the market

Question 1 (a): What is the difference between a market share and a relative market share? Why should we be cautious about the market share claim?

(b): As a manager of Spper firm, calculate the relative market share (both in term of unit and revenue) to its largest competitors.

Market for a car industry
Brand name	Unit sold (Thousand)	Revenue (thousand)
Zipper	25	$375,000
Twister	10.0	$200,000
A-One	7.5	$187,500
Supper	5	$150,000
Top	2.5	$50,000
Market Total	50.0	$937,500

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