Question: Question 1: (a) When constructing a digital marketing plan, what resources should be considered and why? (b) Review some cases of failed digital marketing plans.

Question 1: (a) When constructing a digital marketing plan, what resources should be considered and why? (b) Review some cases of failed digital marketing plans. Share the key reasons behind their failure. Please be sure to mention the company's name and provide a brief description of the scenario.

Question 2: What are the key factors involved in creating a social media campaign and why are these important?

Question 3: Share 10-12 tips that you obtained from this week's video lectures. Cite the corresponding source(s).

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