Question: Question 1 (a) Why is Customer Value and Customer Satisfaction important to an organisation (10 marks) (b) Use the example of purchasing a car (such

Question 1
(a) Why is Customer Value and Customer Satisfaction important to an organisation (10 marks)
(b) Use the example of purchasing a car (such as BMW, Nissan, Mercedes, Honda) discuss the core concept "Needs, Wants, and Demands"

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