Question: Question 1) According to Michael E. Porter, combining generic business strategies will be harmful (stuck in the middle) to company performance. Explain and discuss the

Question 1) According to Michael E. Porter, combining generic business strategies will be harmful (stuck in the middle) to company performance. Explain and discuss the arguments and counter-arguments to this view.

Question 2) Explain the concept of value chain. Show how it is linked to an effective strategy formulation drawing on a real business case.

Total word limit 500 words

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