Question 1

Activities, mechanisms, or processes designed by bthe firm to help ensure successful implementation of the marketing strategy are

executive controls

product management controls

formal marketing controls

distribution controls

Question 2

The method of organizing a company's marketing activities is

marketing structure

strategic organization

firld operations

marketing process

Question 3

Incorporating all marketing activities into a spreadsheet is a good way create a(n)

budget sheet

activities reminder

implementation schedule

task chronology

Question 4

___ is where the top executives develop and select the marketing strategies.

Implementation by Command

Top-Down Design

Executive Privledge

Top-to-Bottom Pyramid

Question 5

Real-time data is used to track marketing programs progress, known as

Key Performace Indices

Key Performance Indicators

Key Data Indicators

Key Management Indices

Question 6

___ uses big data and measurement methods to interpret the effectiveness of a marketing strategy.

Data sorting

Data distribution

Marketing analytics

Block chain

Question 7

Formal performance standards is an example of

master controls

input controls

process controls

output controls

Question 8

The strategy that takes place is the

intended marketing strategy

alternate marketing strategy

secondary strategy

realized marketing strategy

Question 9

Marketing programs which must be "sold" internally are refered to as

internal promotion

internal products

Orphan products

incubating products

Question 10

The marketing implementation by Steve Jobs iat Apple s a great example of

Implementation by command

Implementation through change

Implementation through concensus

Implementation through trial and error