QUESTION 1

1. All the following are considered needs EXCEPT ________.

   		affection
   		food
   		organic product
   		belonging
   		knowledge

2 points

QUESTION 2

1. A marketing manager needs to select one out of three possible identified segments of a population to serve. That is called ________.

   		positioning
   		target marketing
   		differentiation
   		Branding
   		market segmentation

2 points

QUESTION 3

1. Finding and choosing the right target markets and developing profitable relationships with them is called ________.

   		differentiation
   		market offering
   		positioning
   		marketing management
   		marketing mix

2 points

QUESTION 4

1. Which of the following is a good description of modern marketing?

   		Marketing is the creation of revenue from customers.
   		Marketing involves satisfying customers' needs.
   		Marketing emphasizes selling and advertising exclusively.
   		Marketing is creating low priced products to improve profits.
   		Marketing involves managing profitable products.

2 points

QUESTION 5

1. Ben and Jerry's, encourages their top management and employees, to consider individual and community welfare in their day-to-day decisions. This reflects ________.

   		partner relationship management
   		environmentalism
   		the selling concept
   		marketing myopia
   		social responsibility

2 points

QUESTION 6

1. Which of the following refers to a set of benefits that a company promises to deliver to customers to satisfy their needs?

   		market segmentation
   		value proposition
   		a cartel
   		marketing mix
   		customer lock-in

2 points

QUESTION 7

1. A(n) ________ is the group of possible or actual customers that may buy a product.

   		market terms
   		focus group
   		exchange
   		market
   		audience

2 points

QUESTION 8

1. We can define mMarketing as a process by which a person or organization obtain what they need and want through ________.

   		innovation and creativity
   		research and development
   		value creation and exchange
   		branding and positioning
   		sales and revenue creation

2 points

QUESTION 9

1. A marketer wanting to determine business buyer behavior is most likely to ask which of the following questions?

   		What are the major influences on buyers?
   		How do interpersonal factors affect organizational performance?
   		Are niche markets more profitable than mass markets?
   		Is the role of gatekeepers relevant in the international business environment?
   		Are buyers sensitive toward price changes in consumer markets?

2 points

QUESTION 10

1. In which stage of the business buying process does a buyer ask users to rate their satisfaction with the supplied materials?

   		supplier search
   		problem recognition
   		supplier selection
   		performance review
   		order-routine specification