Question 1:

American Technology Company (ATC) is developing a During the process of product development, : new camera/security home system to compete with other production. marketing. distribution. and security systems in the industry. The company will sell the customer service, ATC has kept track of the cameras to wholesalers that will. in turn, sell them in retail following cost drivers: stores to the nal customer. ATC has undertaken the 0 (Click the icon to view the cost drivers.) following activities in its value chain to bring its product to market: Read the @uirements. 0 (Click the icon to view the value chain activities.) Requirements 1 and 2. Identify each value chain activity with one of the value-chain categories. Select a cost driver for each of the activities in ATC's value chain. Begin with category a. design of products and processes, then b. production, c. marketing, d. distribution, and nally e. customer service. (Select only one cost driver for each activity. Choose the best possible cost driver from the choices available. If an input field is not used in the table, leave the input field empty; do not select a label.) Value-chain category Activity Cost driver a. Design of products and processes I More info Number of security cameras shipped by ATC Number of design changes Number of deliveries made to wholesalers Engineering hours spent on initial product design Hours spent researching competing market brands Customer-service hours Number of security camera orders processed Machine-hours required to run the production equipment Number of product tests conducted FTEs (full-time equivalent hours) spent on attending trade shows American Technology Company (ATC) is developing a During the process of product development. ' new cameralsecurity home system to compete with other production, marketing. distribution, and security systems in the industry. The company will sell the customer service, ATC has kept track of the cameras to wholesalers that will. in turn, sell them in retail following cost drivers: stores to the nal customer. ATC has undertaken the 0 (Click the icon to view the cost drivers.) following activities in its value chain to bring its product to market: Read the @uirements. 0 (Click the icon to view the value chain activities.) Requirements 1 and 2. identify each value chain activity with one of the value-chain categories. Select a cost driver for each of the activities in ATC's value chain. Begin with category a. design of products and processes, then b. production, c. marketing, d. distribution, and nally e. customer service. (Select only one cost driver for each activity. Choose the best possible cost driver from the choices available. If an input field is not used in the table, leave the input field empty; do not select a label.) Value-chain category Activity Cost driver a. Design of products and processes H I Requirements 1. Identify each value-chain activity listed at the beginning of the exercise with one of the following value-chain categories: a. Design of products and processes b. Production c. Marketing cl. Distribution 9. Customer service 2. Use the list of preceding cost drivers to nd a reasonable cost driver for each of the activities in ATC's value chain. American Technology Company (ATC) is developing 3 During the process of product development, I6 new camerafsecurity home system to compete with other production. marketing. distribution, and security systems in the industry. The company will sell the customer service, ATC has kept track of the cameras to wholesalers that will. in turn, sell them in retail following cost drivers: stores to the nal customer. ATC has undertaken the 0 (Click the icon to view the cost drivers.) following activities in its value chain to bring its product to market: Read the @uirements. 0 (Click the icon to view the value chain activities.) Requirements 1 and 2. Identify each value chain activity with one of the valuechain categories. Select a cost dri for each of the activities in ATC's value chain. Begin with category a. design of products and processes, then b. production, c. marketing, d. distribution, and ne e. customer service. (Select only one cost driver for each activity. Choose the best possible cost driver from the choices available. If an input field is not used in the table, leave the input field empty; do not select a label.) Value-chain category Activity Cost driver a. Design of products and processes I H More info A. Perform market research on competing brands 3. Design a prototype of the phone app and the security camera Test the compatability of the phone app and the security camera 9 Make necessary design changes to the prototype based on testing performed in C above. Manufacture the security cameras Attend trade shows to make wholesalers aware of the camera Process orders from the trade show orders and wholesalers .Immrns: Deliver the security cameras to the wholesalers I. Provide online assistance to the security camera users J. Make additional design changes to the security camera based on customer feedback