Question 1 An IT asset can be regarded as an "entry asset" or a "strategic asset". Examine this dual nature of IT assets, discussing what makes them entry or strategic assets with real-world examples. [10 marks] Question 2 a) Clarify the concept of Digital Strategy. [8 marks]. b) Explain the term "alignment" in the context of IS Strategy? You may want to use a diagram or framework to illustrate your answer. [10 marks] c) Explain the consequences or drawbacks of 'misalignment' within the realm of Information Systems Strategy. Provide concrete or specific examples to illustrate the detrimental effects on organisations. [8 marks] Question 3 Pearlson and Saunders (2013) states that managers must take a multiple of the strategic landscape to understand the value of Information Resources. One of these views is the Porter's Value Chain model. a) Explain the Value Chain model, preferably with the illustration of a figure. [14 marks] b) Discuss how Information Resources can be used in the value chain to create competitive advantage or strategic value for the organisation. [10 marks]