QUESTION $1$

$"$An organic farmer has identified three distinct groups who might be interested in his products: vegetarians, people who are concerned about chemicals in their foods, and people who consider themselves innovators and trendsetters. These three groups are examples ofA. marketing mixesB. market positionsC. product mixesD. mass marketsE. market segments

QUESTION $2$

$"$In marketing research, managers often start with $,$ which is efficient in terms of time and money, and later conduct which enables managers to address more specific research questions.A$.$ causal research; descriptive researchB. primary research; secondary data researchC. secondary data research; primary researchD. causal research; secondary data researchE. descriptive research; exploratory research