Question $1$: Analyzing the Competitive Structure $(12$ PTs$)$

You we hired as a consultant for PepsiCo to analyze the competitive situation for one of their most important brands, Tropicana Orange Juice. The company is increasingly worried about the corgettive position of their brand especially against Minute Maid $($talk$)$ which is owned by their arch rwal The Coca Cola Company. Furthermore, artival of other brands and growng share of Prwate Labels have put strong perssure on increasing sales of Tropicana. Your objectre is to arslyze the competitive situation of Tropecama in this product category.