Question: Question 1 ASSESSING THE OLD MISSION STATEMENT PROPERLY 10 POINTS (POOR ASSESSMENTS WILL LOSE 5 POINT) WRITING AN UPDATED AND APPROPRIATE MISSION STATEMENT 15 POINTS
| Question 1 | ||
| ASSESSING THE OLD MISSION STATEMENT PROPERLY | 10 POINTS (POOR ASSESSMENTS WILL LOSE 5 POINT) |
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| WRITING AN UPDATED AND APPROPRIATE MISSION STATEMENT
| 15 POINTS (POOR MISSION STATEMENTS WILL LOSE 5 POINTS) |
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| Question 2 | ||
| DRAWING BCG MATRIX PROPERLY | 12 POINTS (IF YOUR MATRIX HAS MISSING PARTS YOU WILL LOSE 5 POINT) (IF YOU DID NOT LOCATE SBUS ON MATRIX CORRECTLY YOU WILL LOSE 8 POINT) |
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| DRAWING MCKINSEY/GE MATRIX PROPERLY | 12 POINTS (IF YOUR MATRIX HAS MISSING PARTS YOU WILL LOSE 5 POINT) (IF YOU DID NOT LOCATE SBUS ON MATRIX CORRECTLY YOU WILL LOSE 8 POINT) |
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| Question 3 | ||
| DRAWING STRATEGIC PLANNING GAP PROPERLY | 15 POINTS (IF YOUR DRAWING HAS MISSING PARTS OR PARTLY INCORRECT YOU ARE GOING TO LOSE 5 POINTS) |
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| EXPLAINING THE STRATEGIC PLANNING GAP ACCORDING TO CASE | 10 POINTS (IF YOUR EXPLANATION IS A GENERAL EXPANATION AND NOT RELATED TO THE CASE YOU WILL NOT GET ANY POINTS, IF YOUR EXPLANATION IS POOR YOU WILL LOSE 5 POINTS) |
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| Question 4 | ||
| ASSESSING ALL THREE TYPE OF GROWTH STRATEGIES | 5 POINT EACH (POOR ASSESSMENTS WILL LOSE 5 POINT) |
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| CHOOSING ONE GROWTH STRATEGY FOR THE COMPANY | 10 POINT |
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