question 1 based on the case study

Part A) Even when observing and interacting with customers in the field it can still be difficult to identify their unmet needs. Who did IDEO seek out to understand the end user unmet needs? Why is this a good strategy? And

Part B) Embracing ambiguity was an intrinsic aspect to IDEOs process. Designers need to abandon preconceived assumptions and resist the urge to respond to challenges with quickly formed solutions. What technique did they use and how was that applied to Cineplanet?

These are based on the 'IDEO - Cineplanet case study' from the Harvard business school. by Ryan W Buell and Andrew Otazo