Question $1.$ Basic Communication Principles

$1\mathrm{.}1$ Study the image below and then answer the questions that follow:

$1\mathrm{.}1\mathrm{.}1$ Supply a definition of graphic design as related to the image above. $(4)$

$1\mathrm{.}1\mathrm{.}2$ Comment on whether this image is effective by writing a short paragraph on what

you think the services offered by this company, are. $(5)$

$1\mathrm{.}1\mathrm{.}3$ Who is the sender of the message in this image? $(2)$

$1\mathrm{.}1\mathrm{.}4$ Name two CHANNELS through which they could communicate this message. $(2)$

$1\mathrm{.}1\mathrm{.}5$ Provide at least one INTERPRETATION for the name of this company and comment

on the effectiveness of its name. $(2)$

Total: $15$ marks

Question $2.$ Interpersonal Relationships And Social Interaction

$2\mathrm{.}1$ Write down five characteristics that one can observe in someone who has a positive

self$-$ image. Supply as much detail as possible so that you are clear in what you are

communicating. $(5$ x $2)(10)$

Total: $10$ marks

ITID$00000449/$ V$1\mathrm{.}2023$

$3$

MA N AG E M E N T CO M M U N I C AT I O N N$4|$ A S S I G N M E N T $337$

Question $3.$ The Mass Media And Advertising

$3\mathrm{.}1$ Read and study the symbols below:

Attention

Interest

Desire

Action

$3\mathrm{.}1\mathrm{.}1$ What is the ACRONYM used for this principle in advertising? $(2)$

$3\mathrm{.}1\mathrm{.}2$ Write an A$4-$sized DISPLAY advertisement for the following scenario: you have been

approached by the SRC of your college to design a display advertisement for the

Marketing Student of the Year competition to be held on $10$ November $2022.$ This

advertisement will appear on the college notice board for all students to see. Apply

the advertising principle referred to in QUESTION $3\mathrm{.}1\mathrm{.}1.$ It should be clear to the

reader that you have applied the principles. $(15)$

MARK ALLOCATION

Format $=4$ Content $=8$ Language $=3$

$38$

$3\mathrm{.}2$ Study the communication model below carefully and then answer the question that follows.

Copy and complete the model by inserting all the elements of the communication process as

it can be applied to mass media and advertising. Use the scenario provided in QUESTION $3\mathrm{.}1\mathrm{.}2$

where you are communicating via a display advertisement with the college students. $(8)$

Total: $25$ marks

Question $4.$ Concise Communication

$4\mathrm{.}1$ Read the following CASE STUDY carefully and then answer the questions that follow:

WebSolutions is a small website development company. Because of the unpredictability

of their new business inflows, they often battle to have the right number of staff to deliver

on their clients$$ requirements and deadlines.

Towards the end of the year WebSolutions was fortunate, to acquire a big contract,

that will boost their brand, provide work for almost twice the number of staff that they

employ at the time and boost their profitability. Successful delivery of this project would

also ensure that the business will be able to afford salary increases for everybody during

the next year, as well as annual bonuses for the current year.

Unfortunately it has taken them longer than expected to find enough staff to complete

the current projects on time, and within budget. This has led to them falling behind

schedule on two of their most important projects $($Projects X and Y $).$ If they don$$t finish

these projects on time, it will cost them a significant amount of money in terms of financial

penalties, and probably no future work from those two clients.

The CEO, Mike Marshall, now needs to make a plan to complete these two projects before

the end of the year. He is considering whether to withdraw the approved December leave

for staff in the Development Department working on those two projects.

ITID$00000449/$ V$1\mathrm{.}2023$

$3$

MA N AG E M E N T CO M M U N I C AT I O N N$4|$ A S S I G N M E N T $339$

Design a memorandum template for this company. Make sure that it contains all the

relevant information and headings required. $(7)$

MARK ALLOCATION

Format $=5$ Content $=$ under format Language $=2$

$4\mathrm{.}1\mathrm{.}1$ On the template, write a memorandum from the CEO to the staff working on these

two projects informing them of the situation and the withdrawal of their December

leave. Remember to apply good basic communication principles when breaking

this news to them. $(8)$

MARK ALLOCATION

Format $=$ assessed in $4\mathrm{.}1\mathrm{.}1$ Content $=6$ Language $=2$

$4\mathrm{.}2$ This is also relevant to the CASE STUDY in QUESTION $4\mathrm{.}1.$

$4\mathrm{.}2\mathrm{.}1$ Design a questionnaire for staff at WebSolutions in which you determine to find the

reasons for the challenges at WebSolutions. Also make sure that staff are given an

opportunity to give solutions to the challenges. Your questionnaire should consist

of five closed questions and two open$-$ended questions. $(10)$

MARK ALLOCATION

Format $=2$ Content $=7$ Language $=1$

Total: $25$ marks

Question $5.$ Reports

CASE STUDY

Lindy Konko has just qualified at a TVET College in Business Administration, and has been

appointed two days ago in her first job as Departm