Question: Question 1 : Bass model Sales pattern for a new tablet computer is given ( Bass Model exercise spreadsheet ) . 1 ) Using the

Question 1: Bass model
Sales pattern for a new tablet computer is given (Bass Model exercise spreadsheet).
1) Using the data set (Bass Model exercise), estimate p (coefficient of innovation), q (coefficient of imitation) and the market potential M.
2) Calculate the peak sales and time of peak sales? Is the model predicting well?
3) What will be the estimated sales in 2024?
4) The firm believes that the diffusion pattern for the new tablet computer will be similar to laptop computer which had p =0.1 and q=0.3. What was the peak sales for the laptop computer? Estimate the market potential M for the tablet computer using these values for the coefficient of innovation (p) and coefficient of imitation (q).
run a regression to get the coeifficents

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