Question$1$: Choose the best answer and mark it using the answer sheet

$1-$ The value delivery process begins development until launch. and continues through

A$.$ before the business begins

B$.$ before there is a product

C$.$ after production

D$.$ before choosing the value E$.$

$2$ determines marketing activities related to product features, promotion, merchandising, pricing, sales channels, and service.

A$.$ The strategic marketing plan

B$.$ The marketing strategy

C$.$ The tactical marketing plan

D$.$ The marketing program

$3-$ Increase sales and profits of existing businesses is called

A$.$ Intensive Growth

B$.$ Integrative Growth

C$.$ Diversification Growth

D$.$ Downsizing and Divesting Older Businesses

$4-$ The firm strategy that Porsche$-$the sport German automobile manufactureis using as its business strategy can be described as

A$.$ Cost leadership strategy

B$.$ Differentiation strategy

C$.$ Focus strategy

D$.$ Diversification strategy

$5-$The market is the part of the qualified available market the company decides to pursue.

A$.$ potential

B$.$ available

C$.$ target

D$.$ penetrated

$6-$ Norah would like to own a Mercedes but she is unable to afford one at this time. Norah is part of the

A$.$ potential market for this product.

widehat$(B.)$ available market

C$.$ target market

D$.$ projected market

$2$