Question 1:- Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful. a) Total market orientation b) External focus c) Customer focus d) Competitive, customer focus Question 2:- In latent demand, consumers may share a strong need that cannot be satisfied by a? a) Future Product b) Expected Product c) Latent Product d) Existing Product Question 3:- Today, marketing must be understood in a new sense that can be characterized as: a) Get there first with the effective price . b) Management of youth demand. c) Satisfying customer needs. d) Telling and selling. Question 4:- Which of the following statements is the most correct statement? a) The delivery of Goods& Services from producers to their ultimate consumers or users includes many different activities. These different activities are known as marketing. b) Marketing is to ensure that the product is easily & effectively moved from the point of production to the target market & ensures that the product can be easily accessed by customers. c) Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society. d) Marketing is the last step in the chain of commerce where a buyer exchanges cash for a sellers good or service, or the activity of trying to bring this about. Question 5:- Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n): a) Demand b) Idea c) Product d) Service Question 6:- In marketing, the term product: a) refers only to tangible items that can be seen, tasted, or touched. b) is a broad concept that refers to anything that can be offered for use and consumption, in exchange for money or some other form of value. c) is limited in meaning to goods, services, and ideas only. d) never refers to such things as package design, brand name, or warranty. Question 7:- An organization with several product lines and all the product lines have several items with variety . This combination is called ________. a) Product mix b) Brand mix c) Consumer mix d) Packaging mix Question 8:- Vineeta Singh of Sugar cosmetics observed: In the factory, we make cosmetics; in the store ? a) we sell quality b) we sell hope c) we challenge competitors d) we implement ads Question 9:- Original products, product improvements, product modifications, and new brands that a firm develops through its own research and development efforts are called: a) Products mix b) Concept products c) New products. d) Products lines Question 10:- At which stage of NPD we start looking at the sales history of similar products and surveying market opinion? a) Business analysis b) Commercialization c) Concept development and testing d) Marketing strategy development Question 11:- Haldiram wants to expand its line of food products. The managers conduct surveys from customers to determine which food items would appeal to customers. What is Haldiram trying to do here? a) Business analysis b) Idea generation c) Idea screening d) Test marketing Question 12:- Sales force compensation should direct the sales force toward activities that are consistent with? a) Overall company strategies b) Overall company objectives c) Overall department objectives d) Overall marketing objectives Question 13:- Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: a) Pricing b) Distribution c) Product development d) Promotion Question 14:- The ____________ delivers to us a wide array of offerings, either directly or indirectly, through business markets, to serve our wants and needs. a) aggregate marketing system b) planning excellence c) a quality rift d) a value line Question 15:- In order to understand different elements and benefits, we refer to three different product levels. This level consists of the physical good or delivered service that provides the expected benefit. a) Core Product Level. b) Embodied Product Level. c) Augmented Product Level. d) Intangible Product Level. Question 16:- ____________ are products that consumers had not planned to buy but are persuaded at the very last minute to pick up and put in their trolley or basket. a) Staple products b) Impulse products c) Emergency products d) Speciality products Question 17:- ________________reflect a purchaser`s high level of involvement in the purchase decision. There is a high perceived risk in these decisions so consumers spend a great deal of time, care, and energy searching, formulating, and making the final decision. a) Durable goods b) Non-durable goods c) Convenience products d) Services Question 18:- Which of the following are bought very infrequently, are very expensive and represent a very high risk? a) Speciality products b) Shopping product c) Generic products d) Branded products Question 19:- This branding policy requires that all the products use the organization`s name, either entirely or in part, e.g. Microsoft, Heinz, and Kellogg`s. a) Family branding b) Individual branding c) Corporate brands d) Manufacturer brand Question 20:- A key benefit of the STP process is: a) more effective and efficient matching of company resources to targeted market segments promising the greatest ROMI. b) identifying targeted market segments and choosing customers. c) examining and identifying growth opportunities in the market through the identification of new customers, growth segments, or new product uses. d) All of the above. Case Study Zomato is an Indian group founded in Delhi NCR in 2008 by Deepender Goyal and Pankaj Chadha. Zomato originally began as a ``Foodie Bay" but was renamed ``Zomato; in November 2010. Two IIT graduates, Deepender Goyal and Pankaj Chadha were formed to found Zomato. Restaurant Listings / Advertising: Zomato was merely a listing website and a restaurant directory in its first avatar. This brought in revenues from ads from restaurants that entered the network. Extending this further after the introduction of food delivery and restaurant reservations, Zomato now charges restaurant commissions to be prominently put on the list. Restaurants can pay for promoting their events or deals as well as their overall banner which brings increased visibility and conversions from users of Zomato. Food Delivery: For example, Zomato charges a commission to the restaurants on the basis of orders through its food delivery company. Although users pay a delivery fee, Zomato receives a commission for each delivery to restaurants which are then divided between the delivery partner and the client. Restaurant commissions differ depending on whether Zomato is shipping, or whether the restaurant is using its own riders. This is said to add to the overall profits of the company in a limited way due to the massive rivalry and the need for profound discounts etc. Subscription programs: With Zomato Gold for customers and guests, and restaurant subscription options, Zomato has opened up a steady revenue stream. While users are paying a subscription fee to access the Zomato Gold loyalty program which brings exclusive deals, restaurants are also paying a monthly fee to be part of Zomato`s bouquet. Restaurants also pay Zomato a monthly fee for miscellaneous services such as live monitoring, tamperproof packaging branded with Zomato, and more. Challenges faced by Zomato There is already a very strong competition on the market, which has defined customer criteria to succeed. Zomato brands stake its name if anything goes wrong that ends customers are affected by. The biggest challenge is to keep up high margins because of costs associated with food production, processing, and supply. Question 21:- ____________________ are those who address the same target market but provide a different offering to satisfy the market need, for example Haldirams, Dine-out, MTR foods in case of Zomato. a) Direct competitions b) Direct suppliers c) Indirect distributors d) Indirect competitions Question 22:- Zomato moved from just listing of restaurants to food delivery . This is an example of: a) intensive growth b) economies of scale c) diversification d) integrative growth Question 23:- The quadrant of the Boston Consulting Group (BCG) matrix that represents both a high market share and a high rate of market growth as in case of Zomato will be: a) cash cows b) question marks c) stars d) dogs Question 24:- Zomato`s focus for the food delivery business has been on a) Cost b) Quality c) Speedy d) Dependabilty Question 25:- Zomato follows _____________ based on the principle that we should provide customers with exactly what they want, based on the benefits they derive from using a particular proposition. a) Lifestyle analysis b) Benefits sought approach c) Media usage d) Perceptual mapping