*Question 1*

Competitive analysis is an activity where Baidu identify its major competitors and research on their products, sales, and marketing strategies. By doing this, Baidu can create solid business strategies that improve upon its competitor's. Explain TWO (2) specific important reasons of competitor analysis for Baidu.

-minimum 200 words

*Question 2*

An acquisition is defined as a corporate transaction where one company purchase a portion or all of another companys share or asset. Acquisition are typically made in order to take control of, and build on, the target companys strengths and capture synergies. Suggest any FOUR (4) reasons should Baidu venture into acquisition strategy to expand in Chinas local market.

-minimum 800 words

*Question 3*

An organization has a number of different entry modes to choose from when it internationalizes its operations. Changes in the internal and external environment have meant that more and more firms are expanding their operations across country borders. Describe any TWO (2) modes of entry of how Baidu can venture and expand its business into other Asian countries.

-minimum 400words

*Question 4*

Restructuring is the corporate management term for the act of reorganizing the legal, ownership, operational, or other structures of a company for the purpose of making it more profitable, or better organized for its present needs. Recommend THREE (3) restructuring strategy for Baidu to overcome its significant setbacks and slump in profit.

-minimum 600words