QUESTION $1$

Considering the case study presented, explain the rationale behind the investments made by companies in electronics,

home appliances, and fast$-$moving consumer goods sectors into advanced product design capabilities, previously

associated with industries featuring swiftly changing style preferences. Utilise pertinent examples to support your

explanation.

QUESTION $2$

$(20$ Marks$)$

Hexan Motors, a leading automotive manufacturer in South Africa, is planning to introduce a new electric vehicle $($EV$)$ model

to the market. Provide recommendations to the General Manager of Hexan Motors of the various options that need to be

considered to improve the design of the electric vehicle.

QUESTION $3$

$(20$ Marks$)$

As a competent operations manager, critically discuss the competitive strategy implemented by Apple and how this has

influenced their product and service design. Make use of relevant examples.

QUESTION $4$

$(20$ Marks$)$

As highlighted in the case study, companies must create the right internal conditions for turning inspiration into ideas.

Comment on this statement and suggest measures that can be utilised to achieve this. Examples should be provided from

an operations management perspective.

QUESTION $5$

$(20$ Marks$)$

Research has shown that implementing a set of structured practices is a prerequisite for any company that aspires to build

a truly world$-$class design function. Demonstrate how benchmarking as one of the structured practices can contribute

towards improved product quality design.