QUESTION 1

Corporate strategy is a unique plan or framework that is long-term in nature, designed with an objective to gain a competitive advantage over other market participants while delivering both on customer/client and stakeholder promises (i.e. shareholder value).

Another, much simpler corporate strategy meaning is to see it as a set of decisions where a company would place its bets for the future. Given that every organization has a limited amount of resources, it needs to decide how it will prioritize the use of these resources. Explain following with the help of Examples:

a. What strategy you are going to use if your organization want status que and why?

(100 words) 2 Marks

b. Your CEO wants to grow your business how would you do that Give relevant examples. (200 words) 5 Marks

c. Your organization is in loss since long how would you bring your business from extended loss to profit, Give examples. (100 words) 3 Marks