Question $1$

Create a unique consumer product and brand. Explain the product concept, target

market, distribution channels and the brand elements. $(22$ marks$)$

Product concept $(4$ marks$)$

Target market $(4$ marks$)$

Distribution channels $(2$ marks$)$

Brand elements $(12$ marks$)$

How does your proposed product and brand cater to consumer needs or solve a

specific problem? $(3$ marks$)$

Ensure you use headings and$/$or sub$-$headings and diagrams where applicable.

$(25)$

Marks will be awarded for practical application.