QUESTION 1 Create the strategic elements for the business - Vision - Mission Policy (at least 100 words) - Policy slogan 3 SMART Objectives Background James Riddles owns a small bakery called Riddles Bread and Confectionary (RB&C) in Epping that has been in operation since 1999. The company started off small with five employees and expanded so they now have 57 employees. James is the CEO and he has a management team consisting of seven people. This includes a finance manager (Jame's son) Alex. Alex Riddles has an assistant Jennifer Conradie. A marketing manager Abofele Khule is also part of the management team with two assistants. There is a HR person (Jame's wife), a quality manager, three production managers in the management team as well. Each production manager leads a production team consisting of 12 workers. James has a PA, the quality manager has three staff members reporting to him. There is also a maintenance person and a tea lady employed by the company, as well as 4 seasonal workers who assist during busy periods such as festive season and Easter. The company uses two shifts - thus two of the three production teams are working 12 hour shifts per day. Each team works a maximum of three consecutive days and one production team is always off while the other 2 teams are working which is in line with the basic conditions of employment. There are two production lines - a standard line and a gluten-free line. The company has a zero tolerance for drugs and alcohol. Since it is a small family-owned business the general culture in the bakery is one of team building and mentoring. Mr Riddles always shows an interest in his employees well being and with the HR manager they ensure that at least once a month the company hosts a social event on company expense to strengthen the company culture. Notably, RB&C are ISO accredited with and have a certified integrated management system. They are certified for FSSC 22000, ISO 9001, ISO 45001. SABS conducts an annual audit of all three standards. =