Question: Question # 1: Describe what a brand positioning statement is, and how this brand positioning statement relates to the marketing of your new Covid related

Question # 1: Describe what a brand positioning statement is, and how this brand positioning statement relates to the marketing of your new Covid related product, service, or app?

Question # 2: Describe the difference between: a private label brand, a manufacturers brand, a generic brand, and provide one brand name example of each category.

Question # 3 Name 7 reasons why a new Covid related product could fail when it reaches the marketplace, and then state the #1 reason for a Covid brand success?

Question # 4 Describe the psychographic profile of the target audience your Group (Final Group IMC) sought to attract as new customers of your brand product, service, or app, and why this decision was important?

Question # 5 Describe the key theory underlying marketing and the creation of a Covid related Fully Integrated and Funded IMC?

Question # 6 what the unique sales proposition of your new Covid related brand is (product, service, or app.), and why this will resonate with your target?

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