Question: Question 1: Differentiate between direct and indirect exporting. What types of intermediaries can exporters rely on in indirect exporting? Explain the role of each intermediary.
Question 1: Differentiate between direct and indirect exporting. What types of intermediaries can exporters rely on in indirect exporting? Explain the role of each intermediary.
Question 2: Using examples, explain how franchising works. How is franchising different from licensing?
Question 3: Identify and briefly explain the different configurations of joint ventures. What are the advantages and disadvantages of joint venture entry mode?
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