Question $1-$Do some research about the external environment of Pepsi and Coca$-$Cola using PESTEL. What are the most important trends that impact these two companies? How do you think they can capitalize on the opportunities $($positive trends$)$ and deal with threats $($negative trends$)?(8$ points$)$

Question $2-$Do a five$-$forces analysis of the "concentrate industry". To do so$,$ first, identify each force, and then look into the factors that contribute to the strength of each force $(5$ points$).$

Question $3-$Do a five$-$forces analysis of the "bottling industry". To do so$,$ first, identify each force, and then look into the factors that contribute to the strength of each force $(5$ points$).$

Question $4-$If you want to start a business, would you choose the concentrate industry or bottling industry? Use the insights from your five forces analysis to answer this question. $(2$ points$)$