Question $1$:

Do you agree with the recommendation to sell "Champion"? Explain and support your answer

with BCG matrix analysis. You MUST create $2022$ BCG matrix $($to support your argument$)$

using rivals listed below.

a$)$ HBI activewear main rivals are Gildan and Nike Apparel.

b$)$ Activewear industry$/$market growth $($in $2022)$ was $2\mathrm{.}8\%$

Feel free to search for more information regarding HBI and rivals' performance using

Morningstar database $-$ WSSU library or the company website. You can find the annual report

link on page $4($references$).$

Question $2$

The SPACE matrix determines whether you should use an aggressive, conservative, defensive, or

competitive approach for your business strategy. SPACE matrix has two internal dimensions and

two external dimensions. Using HBI $2022$ performance,

Develop a $2022$ SPACE matrix for HanesBrands $($the whole company$).$

Use one factor$/$variable for each dimension.

Explain the rating of each indicator and discuss the final strategy based on $(x,Y).$

Question $3$

Explain the difference between your results $($BCG vs SPACE$).$ Which one is a better analysis for

HBI? Your answer must be based on the analysis from your $2022BCG$ and $2022$ SPACE matrix.